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Adobe launches custom AI model service
ALSO : Wikipedia traffic falls due to AI
Geoffrey NICHIL
October 20, 2025
News of the day
1. Adobe introduces AI Foundry, a service enabling businesses to build custom generative AI models tailored to their specific needs and data. This empowers enterprises with unique AI solutions. → Read more
2. Wikipedia sees an 8% drop in human pageviews, attributed to AI search summaries and social video. The Wikimedia Foundation urges AI companies to drive traffic back to the site and highlights risks to volunteers and donations. → Read more
3. Andrej Karpathy argues AGI is a decade off, differentiating current AI from true agents. He highlights limitations in intelligence and learning, comparing AI to 'ghosts' rather than 'animals'. → Read more
4. Science Corp acquired the PRIMA retina implant, offering artificial vision to patients with macular degeneration, allowing them to read and do crosswords. → Read more
Our take
Hi Dotikers!
With AI Foundry, Adobe is offering companies custom generative models built on Firefly and trained on licensed data. The stated goal: to produce text, images, video, and even 3D content ; all while adhering to each brand’s identity and reducing legal risks associated with AI.
In concrete terms, AI Foundry isn’t a simple “magic button” but rather a consulting and implementation service. Adobe teams retrain the models using the client’s proprietary assets, with the promise of a safer framework for commercial use. The first names mentioned ; Home Depot and Walt Disney Imagineering ; clearly signal an enterprise-focused approach.
It’s the right direction. The market no longer buys generic models; it buys confidentiality, consistency, and control. The real differentiator is no longer the size of the model, but the quality of the data and the pipeline. And since a touch of humor never hurts ; let’s say it plainly: Adobe wants to be the tailor of tuxedos for models, not the seller of T-shirts.
Still, serious questions remain. How much does such a project cost? How long does it take to operationalize? What level of dependency does it create on Adobe? What verifiable guarantees exist regarding data governance and liability in case of disputes?
The timing is no accident. In 2025, Adobe opened Firefly to third-party partner models, signaling a more open strategy, while facing ongoing pressure to show a quick return on AI investment. AI Foundry looks like an acceleration of monetization through service-based offerings, which are more predictable than credit-based sales alone.
G.
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