News of the day
1. Super Bowl 60 ads heavily featured AI, from Svedka's AI-generated spot to Anthropic's jab at OpenAI, showcasing AI glasses, image generation, and more. → Read more
2. Waymo integrates Google DeepMind's Genie 3 for hyper-realistic driving simulations, generating rare scenarios like elephant encounters and tornadoes to train autonomous vehicles. → Read more
3. Goldman Sachs is testing autonomous AI agents from Anthropic to automate complex back-office tasks, aiming to boost efficiency and free up human analysts for higher-value work. → Read more
4. Session 2 of Vibe Coding training kicks off, empowering participants to build functional apps without code over two intensive days. → Read more
Our take
Hi Dotikers!
Last week, we were analyzing enterprise market share between OpenAI and Anthropic through charts and CIO surveys. This week, the two rivals chose a far more spectacular battlefield: the Super Bowl.
Super Bowl LX confirmed what we already knew: AI has become the star of the ads, right alongside Marvel trailers and chip brands. But the 2026 edition took it up a notch. Svedka pulled out the first "primarily" AI-generated ad in Super Bowl history, Amazon put Chris Hemsworth in an Alexa+ scenario that turns against him, and Google showed off its Nano Banana Pro model redecorating an apartment in three prompts. Business as usual.
What wasn't business as usual was the beef between Anthropic and OpenAI. Anthropic, making its very first Super Bowl appearance, didn't bother with a product pitch. The "A Time and a Place" campaign depicts users in the middle of sensitive conversations with a chatbot that suddenly pivots into an ad for a cougar dating site or height-boosting insoles. The tagline: "Ads are coming to AI. But not to Claude." Not a single mention of OpenAI. Didn't need one. Everyone got the message.
Sam Altman laughed. Then he wrote 420 words on X to explain the ads were "clearly dishonest," that Anthropic was "authoritarian," and that ChatGPT serves the billions of people who can't afford a subscription. Conveniently forgetting that Claude also has a free tier. When a 30-second humorous ad triggers an angry thread from the CEO of the world's biggest AI company, it probably landed exactly where it was supposed to.
G.
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