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News of the day
1. OpenAI's Business Agents let sellers run sales chatbots inside ChatGPT, and DailyAI argues they must clearly disclose they are salespeople, not neutral advisers. → Read more
2. Databricks announces general availability of Genie Ontology, an agentic enterprise ontology that learns from work and governs business context for AI agents. → Read more
3. IFM releases PAN 2, an open 29B world model that simulates action outcomes as video for robotics and agents. → Read more
4. Helsing unveiled Clarity, an AI platform using agents to turn sensor data into weapons target recommendations under human oversight and European control, raising risk concerns. → Read more
Our take
Hi Dotikers!
The line between advice and advertising just got blurrier. OpenAI has opened ChatGPT to businesses, letting companies claim profiles, plug in product feeds, and build their own sales chatbots directly inside the app. Brands can even pay to promote these agents as ads, complete with a Start chat button. With 1.2 billion weekly users on the table, you can see why marketers are salivating.
Credit where it is due: OpenAI did some things right. Businesses cannot peek at your conversations, claiming a profile does not boost your ranking in answers, and the ad system runs on entirely separate infrastructure from the model that writes responses. These are real guardrails, not window dressing.
But here is the problem. A Business Agent is a salesperson, plain and simple. It speaks for the brand, works from the brand's data, and exists to close the deal. Yet it lives in the same app, uses the same chat style, and sits one click away from the assistant millions of people already trust for neutral answers. A small label at the top of the screen does not cut it, especially on a phone, especially for users who trust ChatGPT the most. Asking a seller's chatbot which product fits your needs is a bit like asking the fox for a tour of the henhouse: charming, informative, and not exactly impartial.
The fix is cheap. Every agent should open by saying, in actual words, that it works for the seller and cannot compare fairly with rivals. Paid agents should look visibly different from free ones. Transparency should not be an afterthought when a billion people are listening.
Chatbot shopping is coming fast whether we like it or not. The least we can demand is that the salespeople introduce themselves. Let's dive in.
Alex.
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