Hi Dotikers!

OpenAI is no longer just selling subscriptions and API access. With the announcement of Frontier Alliances this Monday, Sam Altman's company is taking a decisive step in its enterprise conquest, partnering with four consulting giants: BCG, McKinsey, Accenture, and Capgemini. Multi-year partnerships, no less, to deploy Frontier, the AI agent platform launched earlier this month that positions itself as a "semantic layer for the enterprise," connecting autonomous agents to an organization's entire existing stack, from CRM systems to HR platforms and internal ticketing tools.

The division of labor is straightforward: BCG and McKinsey handle strategy and change management at the leadership level, while Accenture and Capgemini get into the weeds, integrating Frontier into data architectures and cloud infrastructure. Each firm is building dedicated practice groups certified on OpenAI technology, working alongside OpenAI's own forward-deployed engineers directly inside client organizations.

This move is more than just another commercial agreement. It is an explicit admission that OpenAI alone cannot transform large enterprises, and that technology, however powerful, is not the bottleneck. What blocks value creation at scale is leadership alignment, process redesign, and organization-wide change management. By enlisting the very firms that already advise C-suites around the world, OpenAI is buying something far more valuable than integration capacity: institutional access and credibility.

There is, however, a delicious paradox at play here. BCG, McKinsey, Accenture, and Capgemini are deeply embedded in the ecosystems of Salesforce, ServiceNow, and Microsoft, the very platforms that Frontier is positioning itself to compete with or route around. These same consultants will now be evangelizing an alternative to the leadership teams of their own SaaS clients. For enterprise software vendors, watching their trusted strategic partners switch jerseys is probably not the news they were hoping for on a Monday morning.

The race for enterprise dominance between OpenAI and Anthropic is entering a new dimension. While Anthropic continues to gain ground with Claude Code in technical environments, OpenAI is playing the long game in traditional large organizations, leveraging the most established trust networks in the industry. A distribution strategy that is ultimately more classic than revolutionary, but one that looks remarkably effective on paper.

G.

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