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Salesforce invests $15 billion in AI
ALSO : The new benchmark for enterprise AI agents
Alexandre HOTTON
October 14, 2025
News of the day
1. Salesforce is investing $15 billion over five years in San Francisco to boost AI adoption in enterprises. The investment will fund an AI incubator and deployment of digital agents. The company is also launching Agentforce 360, a platform for creating AI agents integrated into existing workflows. → Read more
2. ServiceNow Research unveils DRBench, a benchmark evaluating AI agents on deep enterprise research tasks. The system tests the ability to synthesize public and private data from multiple applications. Evaluation covers relevant insight detection, distractor avoidance, factuality, and report quality. → Read more
3. Google is investing $15 billion to create an AI hub and data center in Visakhapatnam, India by 2030. This is Google's largest investment outside the United States. The hub will offer Google's full AI solutions including TPUs, Gemini models, and serve as a global connectivity point.→ Read more
4. Google is expanding its "Nano Banana" AI image-editing model to Google Search (via Lens and AI Mode), Google Photos, and NotebookLM after over 5 billion edits. Users can modify images simply by entering text prompts. In NotebookLM, Nano Banana offers new video styles including whiteboard, anime, and retro print. → Read more
Our take
Hi Dotikers!
When we talk about big investments in artificial intelligence, we usually think of tech giants like Microsoft or Google. But this week, it's Salesforce making the bold move. The CRM pioneer just announced a massive $15 billion investment over five years, entirely dedicated to San Francisco's AI ecosystem, the company's hometown.
This isn't just about local pride. Salesforce finds itself at the heart of a fierce battle to dominate enterprise AI, facing off against heavyweights like Microsoft with Copilot, Oracle, and ServiceNow. And to stay in the race, the company founded by Marc Benioff in 1999 has decided to bet big on innovation and talent.
Concretely, this money will serve several purposes. First, creating an AI incubator directly on Salesforce's San Francisco campus, designed to help companies deploy AI agents, those autonomous digital assistants that can handle complete tasks without human intervention. Second, part of the funding will support training programs to address the glaring shortage of AI talent, a problem all analysts are highlighting.
The timing is perfect, coming just before Dreamforce, Salesforce's annual conference running this week from October 14-16, which is expected to attract no less than 50,000 attendees. The perfect opportunity for the company to unveil its new Agentforce 360 platform, embodying its vision of the "Agentic Enterprise", a model where AI doesn't replace humans but augments them.
This platform combines conversational agents, unified data, and Slack integration to create an environment where humans and AI collaborate in real-time. The goal? Enable teams to respond faster, track sales opportunities more effectively, and deliver continuous customer service.
With over 76,000 employees worldwide and thousands of customers already using its "agentic" technologies, Salesforce isn't starting from scratch. But this investment shows the company is taking the competitive threat very seriously and wants to secure its technological edge for years to come.
Worth noting that this isn't Salesforce's only bet: the company also announced last week a $1 billion investment in Mexico over the same period. The strategy is clear: be present wherever AI adoption is set to explode in the coming years.
A.
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